
You need a property manager in Toronto at the point where the time the property takes, or the risk of getting a rule wrong, costs you more than the fee does. For most owners that point arrives with a short-term listing, a second unit, or a building that runs its own rulebook on top of the lease. One long-term condo with a stable tenant and an owner who lives nearby is often fine to self-manage, and the job of this guide is to help you tell those two situations apart honestly.
Most owners picture a manager as someone who finds tenants and collects rent. That is the visible part. The work that consumes the hours sits underneath it.

Certus prices short-term and furnished management as a percentage of each booking rather than a flat monthly retainer, so the fee moves with what the property earns. Our three tiers are published in full on our pricing page.
| Tier | Fee | What it adds |
|---|---|---|
| Essential Stewardship | 10% per booking | Listing management, booking and calendar management, guest communication, maintenance and cleaning, rental insurance |
| Refined Residence | 15% per booking | Everything in Essential, plus premium listing management, listing SEO, dynamic pricing, inventory management, concierge service |
| Prestige Management | 20% per booking | Everything in Refined, plus financial reporting, licensing support, furnishing and staging, a dedicated account manager |
The number that matters is not the percentage on its own. It is the percentage set against the vacancy you avoid, the nightly rate you would not have reached alone, and the hours you stop spending. A unit that sits empty for three extra weeks between tenants has already cost more than a year of the fee.
Two costs never appear on an invoice and both are larger than the fee. The first is vacancy: every week a unit sits empty is roughly two percent of the year’s income gone, and it does not come back. The second is the slow decision, the repair you postpone because arranging it is inconvenient, which becomes a larger repair and a tenant less inclined to renew.
Plenty of Toronto owners should not hire anyone, and it is worth saying so plainly. Self-managing usually holds up when most of the following are true.
In that situation the fee buys convenience rather than outcome, and convenience is a fair thing to decline. Our long-term rental management page sets out what we would take on if that changes.
The calculation flips when the property stops being a once-a-year decision. Four situations do it reliably.
You are renting short-term. Toronto requires registration with the City, restricts short-term rental to your principal residence, caps entire-home bookings at 180 nights a year, and charges a 6% Municipal Accommodation Tax on short-term rental revenue. Every one of those has a deadline or a number to track, and getting one wrong can cost the listing itself. That compliance load is the single most common reason owners call us, and it is the core of our short-term rental management service.
You own more than one unit. One property is a hobby. Three is a schedule, and the failures overlap: two turnovers in the same month, or a furnace and a leak in the same week.
You are not nearby. Distance turns a thirty-minute problem into a day, and tenants read slow responses as indifference long before they read them as logistics.
Distance also changes who you can hire. An owner on site can meet a trade at the door on an hour’s notice. An owner an hour away is choosing from whoever will commit to a window, which is a smaller and more expensive list.
Your building has its own rulebook. Downtown condos control access through a concierge desk and a booking system. Moves are commonly weekday-only inside a fixed window, and contractors are often refused at the front desk without a certificate of insurance on file. That is a second set of rules sitting on top of the lease your tenant signed.

Take one month and write down every hour the property took, including the phone calls you handled at work. Multiply by what an hour of your time is worth. Then add the cost of the risks you are carrying: an unregistered short-term listing, a missed tax remittance, a vacancy you did not market for quickly enough.
Laid side by side, the difference is not that one path is correct. It is that the work does not disappear, it only changes hands.
| The job | Self-managing | With a manager |
|---|---|---|
| Finding a tenant | Your listing, your screening, your evenings answering enquiries | Listing, screening and reference checks done before anyone reaches you |
| Setting the price | Set once, revisited when you think of it | Reviewed against demand, with dynamic pricing from the 15% tier up |
| A repair call at 7pm | You take it, and you arrange access | Dispatched and attended without you |
| Short-term compliance | You track registration renewal, the 180-night cap and the 6% Municipal Accommodation Tax | Tracked and remitted, with licensing support at the 20% tier |
| Turnover | Cleaning, repairs and re-listing in whatever order you get to them, with the unit empty throughout | Run in sequence so the vacancy closes rather than drifts |
| What it costs | No fee. You pay in hours and in the risk you carry | 10% to 20% per booking, depending on tier |
Certus manages rentals across Toronto, North York, Etobicoke, Scarborough, Mississauga, Vaughan, Richmond Hill, and Oakville, with the high-rise side of the portfolio concentrated in the downtown core.
Usually not, if it is a long-term tenancy, you live nearby, and the tenant is settled. The case changes when the unit goes short-term, when you buy a second one, or when the building starts consuming your time through access rules and booking systems.
Certus charges 10%, 15%, or 20% per booking depending on the tier, and the full inclusions for each are published on our pricing page. Weigh the fee against avoided vacancy and the hours the property currently takes rather than against zero.
Ours does. That means City registration and renewal, keeping the registration number on the listing, tracking nights against the 180-night cap for entire-home bookings, and accounting for the 6% Municipal Accommodation Tax.
Yes. An existing lease continues on its own terms when management changes, so the handover is mostly administrative: transferring the lease file, deposit records, maintenance history, and giving the tenant a single point of contact.
Time, usually after a bad turnover. The second most common is compliance, when an owner realises a short-term listing has obligations attached that they have been carrying unknowingly.
If you are weighing this for a specific unit, we will look at the numbers with you before anyone signs anything.
Talk to Certus
Toronto property management and short-term rental specialists. We manage Airbnb, mid-term, and long-term rentals across the GTA.